How we Launched and How we Did

by Ryan Meinzer


How we Launched and How we Did

We had a blast releasing our baby into the world yesterday and continue to have a blast watching it grow!

We targeted two markets in our launch, Spain and the hyper-competitive USA. PlaySay is now #2 in Spain and #74 in the USA for Education. Awesome!

Below you'll find how we ranked in other country's Education Category of the their respective App Stores along with screenshots of our marketing, advertising and public relation ToDo's for launch day. 

How we Did

#1 Argentina

#1 Uruguay

#2 Spain

#2 Peru

#2 Paraguay

#4 Mexico

#4 El Salvador

#4 Venezuela

#4 Ecuador

#4 Venezuela

#6 Columbia

#13 Chile

[ --- Top 100 in other countries, not mentioned --- ]

#74 USA

How we Launched

HUGE shout out to Jeremy of Tapity who hooked me up with some killer advice on how to successfully promote, launch and gain market share for PlaySay. Jeremy is an Apple Design Reward winner for his Grades application, shown below. 

How we Launched and How we Did

Above is Jeremy's award-winning Grades application next to PlaySay today, as we were 'charting' up in the Education category of the USA App Store. Thanks again Jeremy, let's both get to the Top 5! We were meant to be...neighbors, at least!

For those interested, below are the marketing, advertising and public relations ToDo's that lead up to our big launch day yesterday. 

To successfully 'chart' in the App Store, it's critical to have a concentrated launch. If done correctly, you'll have a snowball effect of getting more and more downloads, reviews, etc. Apple ranks apps in their respective categories on a weighted average over the past few days, most heavily weighted on the current day. Even though PlaySay launched yesterday, we're still hustling hard on marketing. 

So PLEASE download PlaySay and give it a rating today!

You'll learn some Spanish, we'll get PlaySay higher in the ranks. That's a win-win, right?!